보행자 특성과 상가권리금

• 영문명: The Pedestrian Traffic Characteristics and Key Money
• 발행기관: 한국부동산학회
• 저자명: 정승영(Jeong Seoung Young)
• 간행물 정보: 『부동산학보』不動産學報 第31輯, 151~162쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  The impact of pedestrian Traffic characteristics on retail key money is empirically modeled and tested.
  (2) RESEARCH METHOD
  The theoretical basis for the study is the equilibrium model based on consumer and retailer behavior. The data includes information on retail key moneys and pedestrian Traffic characteristics for 88 trade areas in Korea.
  (3) RESEARCH RESULTS
  In summary, male and female volume of foot traffic is exposed to determine amount of retail key money.
  2. RESULTS
  The results provide evidence that, using the regression tree method, volume of one a week 20years old male foot Traffic at 12:00 pm, volume of one a week 40years old female foot Traffic at 7:00 pm and, volume of one a weekend l0years old male foot Traffic at 12:00 pm variables do affect retail key money of the 88 major trade areas in south korea largely. In summary, male and female volume of foot traffic is exposed to determine amount of retail key money.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 이론적 모형
Ⅳ. 자료
Ⅴ. 실증분석
Ⅵ. 결론
參考文獻

키워드

Pedestrian traffic Retail Key money Regression tree(CART)