부동산업의 서비스지향성과 경영성과와의 관계 - 부동산중개업을 중심으로 -

• 영문명: The Relationships of Service Orientation and Outcome of Real Estate Business - Focused on the Real Estate Brokerage Business -
• 발행기관: 한국부동산학회
• 저자명: 장우진(Jang Woo Jin)
• 간행물 정보: 『부동산학보』부동산학보 제25집, 95~106쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.12.01

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The Purpose of this study was to develop the scale for measuring the Customer Orientation of Real Estate Brokerage Business using the non-price marketing Theory. And analyze the effect of service orientation on business performance of Real Estate Brokerage Business. (2) RESEARCH METHOD For the purpose, the previous studies and theories concerning the customer orientation, and management innovation of real estate business were reviewed. And the questionnaire was performed the consciousness of the real estate broker, and the major statistical methods used for this research were factor analysis, Correlation Analysis, Multiple Regression Analysis. (3) RESEARCH RESULTS The questionnaires were given to 72 real estate brokers of 3 districts that are Gaesin-Gakyung, Sachun-yullang, Bunpung-Yongam. 2. RESULTS The Multi Regression analysis results from effective factors of business performance of real estate brokerage business are as Follows ; The ranks of importance effect are service reward(β=.522), service culture(β=.435), service preventing(β=.321) and service standard(β=.282). 3. KEY WORDS service orientation, business performance, service reward, service culture, service preventing, service standard

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구 및 이론적 배경

Ⅲ. 연구모형과 조사설계

Ⅳ. 실증분석

Ⅴ. 결론 및 향후 연구방향

參考文獻