Exploring Cues to Action in Health Belief Model

• 영문명: Exploring Cues to Action in Health Belief Model
• 발행기관: 한국광고PR실학회
• 저자명: Hye-Jin Paek Kyung-Ah Shin Byoungkwan Lee
• 간행물 정보: 『광고PR실학연구』제10권 제1호, 219~243쪽, 전체 25쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2017.02.28

영문 초록

The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables ？ i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action has not been comprehensively studied. The current study addresses these limitations in HBM research in two ways: (1) following the original conception of HBM and the recommendation by previous researchers, we did not use risk perception constructs as separate predictors but rather used perceived threat (perceived severity×perceived susceptibility) and perceived evaluation of action (perceived benefit-barrier); (2) we explored both internal and external cues in predicting health-related outcome and separated out interpersonal and media cues from external cues. Path analysis of 992 representative Korean adult samples in the context of tuberculosis (TB) revealed three major findings: (1) Interpersonal and (2) media cues are related to TB screening intention directly and indirectly through perceived threat; (3) perceived threat, but not perceived evaluation of action, is significantly related to TB screening intention. Theoretical and practical implications for our findings are discussed.

목차

Introduction

Tuberculosis as a Recurring Health Issue in South Korea

Health Belief Model: Key Constructs and Limitations

Proposed Hypotheses and Research Questions

Methods

Results

Discussion

References

키워드

perceived threat internal cue external cue perceived evaluation of action health belief model tuberculosis preventive health behavior health campaign