An Expected Crisis : A Case Study of Volkswagen Diesel Crisis

• 영문명: An Expected Crisis : A Case Study of Volkswagen Diesel Crisis
• 발행기관: 한국광고PR실학회
• 저자명: Sang Yeal Lee Hong min Ahn Yong Suk Cho
• 간행물 정보: 『광고PR실학연구』제10권 제1호, 244~264쪽, 전체 21쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2017.02.28

영문 초록

This exploratory case study analyzes the Volkswagen diesel crisis from a crisis communication perspective. The Volkswagen diesel case provides a unique opportunity to examine how a Fortune 500 company managed (or mismanaged) an intentional corporate misdeed, and to understand the shortcomings of existing crisis communication theories. In analyzing the case, this study adopted the theoretical frameworks from the two dominant crisis communication theories, namely Image Repair Theory and Situational Crisis Communication Theory. Our findings show Volkswagen’s systemic failure of crisis management and communication before and after the crisis erupted. The findings also suggest the scholarly need to further develop crisis communication theories in providing strategic implications for major crises such as the Volkswagen diesel case.

목차

Introduction

LITERATURE REVIEW

METHODOLOGY

THE VW DIESEL CRISIS

SUMMARY OF FINDINGS

DISCUSSION

CONCLUSION

References

키워드

Volkswagen crisis communication image restoration situational crisis