카이트 보딩 국제대회의 서비스 품질과 만족 및 충성도에 관한 연구 - 2023~2024년 대회 참가자 대상으로

• 영문명: The Relationships among Kite Boarding International Competition Service Quality, Visitor Satisfaction and Loyalty
• 발행기관: 한국해양관광학회
• 저자명: 양성수(Sung-soo Yang) 강은정(Eun-Jung Kang)
• 간행물 정보: 『해양관광연구』제17권 제4호, 253~267쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

This study aims to examine the relationships among competition service quality, satisfaction, and loyalty among athletes and visitor of International kite boarding competition. The study collected data from visitors who participated in the Jeju Super Cup Kite boarding International competition in 2023 and 2024 by using structured questionnaire in Korean and English. The total of 152 collected questionnaires was used for research analysis and the following results were derived. Firstly, reliability and empathy in service quality had a significant impact on satisfaction. Secondly, tangibility in service quality did not have a significant effect on satisfaction. Thirdly, the findings are clearly shown that if participant in a Kite boarding competition are satisfied, they can revisit or recommend it to people around them. Moreover, these findings are meaningful in presenting basic theories related to marine sports such as Kite boarding. Additionally, the findings can be used by marine leisure planners and event organizers as a basic data.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

해양스포츠 카이트보딩 서비스품질 만족 충성도 Marine Sport Kite boarding Service Quality Satisfaction Loyalty