전복 양식장 체험적 요소에 따른 블루투어리즘의 활성화 방안 - 완도섬을 중심으로

• 영문명: A Study on the Activation Plan of Blue Tourism according to the Experience Elements of Abalone Farm: Focusing on Wando Island
• 발행기관: 한국해양관광학회
• 저자명: 김헌철(Heon Chul Kim)
• 간행물 정보: 『해양관광연구』제17권 제4호, 45~62쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

The study aimed to examine the moderating effect of blue tourism on the impact of experiential elements of abalone farming on visitors' intentions, focusing on a sample of tourists visiting Wando Island from July 15 to August 14, 2024. The findings revealed that, firstly, aesthetic, novelty, and relational aspects of the abalone farming experience significantly affected visitors' intentions, while educational aspects did not. Secondly, the impact of experiential elements on blue tourism was consistent with Hypothesis 1. Thirdly, the moderating effect of blue tourism was observed in the interactions between aesthetic, educational, relational elements and blue tourism. Lastly, a comparison of the importance and satisfaction of the experiential elements showed that importance was higher than satisfaction.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

전복양식장 체험요소 블루투어리즘 완도섬 Abalone Farm Experience Element Bule Tourism Wando Island