Chinese New Energy Vehicles Venturing into Southeast Asia: Market Challenges and Strategic Layout

• 영문명: Chinese New Energy Vehicles Venturing into Southeast Asia: Market Challenges and Strategic Layout
• 발행기관: HONG KONG ACADEMY OF SOCIAL SCIENCES
• 저자명: Yuan Feng
• 간행물 정보: 『Journal of Social Science Development Research』Vol.2 No.2, 49~52쪽, 전체 4쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.06.30

영문 초록

This paper explores how Chinese New Energy Vehicle (NEV) enterprises can effectively enter and expand in the Southeast Asian market, analyzing the challenges faced and proposing strategies for market entry and marketing. It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market. The diversity, differentiated market demand, and complex policy environment of Southeast Asia pose major challenges. The strategies suggested include diversified market entry modes, precise product positioning, brand development, and technological differentiation, aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.

목차

1 Introduction

2 Overview of the Chinese NEV Industry

3 Analysis of the Southeast Asian NEV Market

4 Strategies for Chinese NEV Entry into Southeast Asia

5 Conclusion

References

키워드

Chinese EV brands southeast asian market policy environment market entry strategies