국제 음악축제의 지역 애착도, 사전지식, 관여도가 지역 이미지, 축제에 대한 태도 및 지지도에 미치는 영향에 관한 연구

• 영문명: Examining the Impact of Local Attachment, Prior Knowledge, and Involvement in International Music Festival on Destination Image, Attitude and Support
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 정젤나(Jellna Chung) 김우혁(Woohyuk Kim) 김나연(Nayeon Kim) 김성범(Sung-Bum Kim)
• 간행물 정보: 『아태비즈니스연구』제15권 제1호, 257~271쪽, 전체 15쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 방법

Ⅳ. 분석결과

Ⅴ. 결론

References

키워드

Local Attachment Prior Knowledge Involvement Local Image Attitudes Support Music Festival