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A Study on the Shopping Life through Mobile Visual Search

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영문명
A Study on the Shopping Life through Mobile Visual Search
발행기관
강원대학교 경영경제연구소
저자명
Tungyun Liu Sijun Sung Heeju Chae
간행물 정보
『아태비즈니스연구』제15권 제1호, 45~69쪽, 전체 25쪽
주제분류
인문학 > 문학
파일형태
PDF
발행일자
2024.03.30
5,800

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국문 초록

영문 초록

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer’s usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers’ perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

목차

Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Methods
Ⅳ. Results
Ⅴ. Conclusions
Ⅵ. Implications and Future Research
References

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APA

Tungyun Liu,Sijun Sung,Heeju Chae. (2024).A Study on the Shopping Life through Mobile Visual Search. 아태비즈니스연구, 15 (1), 45-69

MLA

Tungyun Liu,Sijun Sung,Heeju Chae. "A Study on the Shopping Life through Mobile Visual Search." 아태비즈니스연구, 15.1(2024): 45-69

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