중장년층의 노후준비가 미용실 선택속성과 헤어관리행동에 미치는 영향

• 영문명: Middle-aged people's preparation for retirement is related to Hair Salon selection attributes and Effects of hair care behavior
• 발행기관: 한국인체미용예술학회
• 저자명: 최지연 박은준
• 간행물 정보: 『한국인체미용예술학회지』제24권 제2호, 161~174쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.06.20

영문 초록

As average life expectancy gradually rises, middle-aged people's have been active in preparing for their physical, economic and emotional changes. In terms of such preparedness for later life, they have also worked hard to take good care of their appearance. In particular, because hair salons can bring the greatest satisfaction and changes with low time and money investments, they have shown a lot of interest in haircut, hair coloring, perm and hairstyling. Under these circumstances, this study attempted to investigate the influence of preparedness for later life on hair salon selection attributes and hair care behavior against middle-aged people's and develop differentiated marketing strategies with a goal of providing basic data needed to for the growth of hairstyling industry. For this, an offline self-administered questionnaire survey was performed. A total of 655 copies were used and collected for final analysis. The collected data were analyzed, using SPSS 22.0. Specifically, reliability and factor analysis were conducted to examine subjects’ general characteristics, preparedness for later life, hair salon selection attributes and hair care behavior. In addition, regression analysis was performed to analyze the influence of preparedness for later life on hair salon selection attributes and hair care behavior, and the results found the followings: The preparedness for later life had a partial effect on hair salon selection attributes and hair care behavior with statistical significance. Then, a differentiated marketing strategy was suggested. Consequently, the above results confirm that preparedness for later life, hair salon selection attributes and hair care behavior are related to each other and that this study is necessary in developing a differentiated marketing strategy according to middle-aged people’s preparedness for their later life. It is hoped that the results of this study will be used as basic data in the future to help in the growth of the hair beauty industry.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

중장년 노후준비 미용실 선택 헤어관리 Middle-aged Preparation for retirement Hair Salon Selection Hair care