두피 타입에 따른 맞춤형샴푸 인식 및 사용실태 조사

• 영문명: A Study on the Recognition and Usage of Customized Shampoo by Scalp Type
• 발행기관: 한국인체미용예술학회
• 저자명: 이은지 이정현
• 간행물 정보: 『한국인체미용예술학회지』제24권 제2호, 119~129쪽, 전체 11쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.06.20

영문 초록

In the modern times, people have consumed according to their personal values and personality. In the market structure of mass production, a modern society has entered a personalization era in which unique products specially designed for each consumer are emphasized. Under such circumstances, there have been a lot of studies on personalized products in cosmetics industry. Therefore, this study attempted to investigate consumers’ awareness of scalp, their personalized shampoo use patterns and differences in such perception according to objective scalp diagnosis and subjective self-esteem after the use of personalized shampoo. The study results confirmed changes in the use of personalized shampoo according to analysis of objective information and importance in the understanding of self-efficacy and objective information.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론 및 고찰

참고문헌

키워드

두피타입 맞춤형화장품 맞춤화 샴푸 Scalp type Customized Cosmeticsa Custom Shampoo