속눈썹미용 전문가의 인적서비스품질이 지불의사 및 전환비용과의 관계

• 영문명: The Influence of Quality of Human Services Quality by Eyelash Experts on Consumers’ Willingness to Pay and Switching Costs: Focusing on the Mediating Effects of Service Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 유지은 김현정 유지영 문승현
• 간행물 정보: 『한국인체미용예술학회지』제24권 제2호, 131~146쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.06.20

영문 초록

This study attempted to investigate the influence of quality of human services quality by eyelash experts on consumers’ switching costs and willingness to pay and analyze the mediating effects of service satisfaction. For this, a survey was performed against a total of 392 young adult women in their 20s who had eyelash treatment in Seoul and Gyeonggi-do, and data were collected using measuring instruments. The collected data were analyzed by normality testing, confirmatory factor analysis, correlation analysis and structural equation modeling (SEM). In addition, mediating effects were examined, using bootstrapping, and the results found the followings: First, human service quality had a positive influence on service satisfaction with statistical significance so that Hypothesis 1. was supported. Second, human service quality revealed a positive effect on willingness to pay with statistical significance so that Hypothesis 2. was accepted. Third, human service quality showed no statistically significant influence on switching costs so that Hypothesis 3. was rejected. Fourth, service satisfaction had a positive effect on willingness to pay with statistical significance so that Hypothesis 4. was supported. Fifth, service satisfaction revealed a negative influence on switching costs with statistical significance so that Hypothesis 5. was adopted. Sixth, service satisfaction showed a partial mediating effect in the influence of human service quality on willingness to pay so that Hypothesis 6. was accepted. Seventh, service satisfaction revealed a full mediating effect in the influence of human service quality on switching costs so that Hypothesis 7. was supported.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

속눈썹미용 인적서비스품질 지불이사 전환비용 서비스만족도 Eyelash Beauty Human Service Quality Willingness to Pay Switching Cost Service Satisfaction