뷰티종사자의 직업전문성이 진정성과 매력성에 미치는 영향

• 영문명: The Influence of Professionalism on Employee Authenticity and Attractiveness in Workers from Small Beauty Salons
• 발행기관: 한국인체미용예술학회
• 저자명: 원유림 이인희
• 간행물 정보: 『한국인체미용예술학회지』제24권 제2호, 41~57쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.06.20

영문 초록

This study attempted to investigate the influence of professionalism on employee authenticity and attractiveness against small beauty salon workers and provide basic data for effective marketing. For this, a questionnaire survey was performed against female customers in their 20-50s, who visited a small beauty salon (4 employees or fewer) at least once over the past year from June 24 to July 15, 2022. A total of 270 copies were used for final analysis, and the results found the followings: First, professional knowledge had a positive effect on authenticity with statistical significance. Second, professional knowledge revealed a positive influence on attractiveness with statistical significance. The above results confirm that small beauty salons are required to help employees develop their professionalism for the purpose of increasing their values. It is anticipated that they would be useful in maintaining customer relationships and increasing sales by promoting differentiated strategies through the analysis of customer needs.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 연구결과

V. 결론 및 제언

참고문헌

키워드

뷰티종사자 직업전문성 진정성 매력성 Employee Authenticity Professional Expertise Authenticity Attractive