계층적(AHP) 분석방법을 이용한 지속가능성 에코투어리즘 경쟁력 제고방안 연구

• 영문명: A Study to Enhance Sustainable Eco-Tourism Competitiveness by AHP analysis method: Focused on the tourists and local residents
• 발행기관: 관광경영학회
• 저자명: 장양례
• 간행물 정보: 『관광경영연구』제16권 제2호, 211~230쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The necessity for reviewing and analyzing the index, which can comprehensively show the core influential factors affecting positive and negative effects on the environment of tourist attractions, such as tourists, satisfaction of local residents and sustainability of local development, has arisen. Therefore, based on the awareness of such issues and necessity, this study was intended to perform AHP. And then, the following results were drawn. For the development of evaluation index related to eco-tourism competitiveness, environmental area, social and cultural part, economic convenience part, system part, environmental education part, and the sustainability of local residents’ participation were set for evaluation index. For those concerned-tourism businesspersons, tourists, and local residents, local residents’ economic satisfaction, environmental satisfaction, and social and cultural satisfaction were set for evaluation index in terms of importance. And, regarding the tourists evaluation index, a total of 13 items were set to investigate the importance of each subject. Based on the analysis results, this researcher checked the sustainability for ecological preservation, local residents’ importance and the importance of environmental satisfaction as part of the eco-tourism competitiveness area. And, it was found that tourists considered significantly important the amazing attraction and uniqueness of a local area, their attitude toward the environment, the conservation state of resources, and their recognition of the preservation of tourism resources.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Sustainable of Eco-tourism eco-tourist resident AHP analysis method