여행사와의 거래요인과 상호성공 간에 신뢰의 조절효과

• 영문명: An effect of trust's function and business factor to mutual success with travel agent
• 발행기관: 관광경영학회
• 저자명: 신강현 이정철
• 간행물 정보: 『관광경영연구』제16권 제2호, 71~95쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The oil price and exchange rate has been changed so rapidly and uncertainty of external management circumstance has been increased. Trust is very important between hotels and travel agents because tourism goods, have complex characteristics. Therefore, we try to figure out methods that can totally strengthen mutual competitive power by searching mutual trust control effects between hotels and travel agents. In this research, theoretical consideration about business and confidence, interview with a worker at the scene, and empirical analysis have been done to study the effects that reach mutual success by regulating trust at business between hotels and travel agents especially in rising service industry. Thus, importance of business through reinforcing trust is getting emphasized because sustaining the former clients is more affordable than finding new ones. The limitation of this study is to not research the travel agents part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the relationships of the customers and tourism company, in the future, following study to solve these limitations is expected. Each companies should effectively increase product benefits to the final consumers, contrive their profits, and remind that reinforcement of trust is the number one mission to contribute Korean tourism development.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Business factor Thrust's function Mutual success Relationship