서비스 기업에서의 관계혜택이 관계몰입과 관계지속의도에 미치는 영향

• 영문명: The Effects of Relational Benefits on Relational Commitment and Relational Continuance Intention in Service Corporation
• 발행기관: 관광경영학회
• 저자명: 이정실 허범영 홍순복 임채관 강경수 조윤주
• 간행물 정보: 『관광경영연구』제16권 제2호, 185~209쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

This study is to verify the structural relationship among 3 typical factor relational benefits, relational commitment, and relational continuance intention in service corporation. To test each measures; predictive utility in this context with AMOS. Sampling in this study is limited to the department store, beauty parlor, dental clinic and hotel restaurant in Busan, South Korea. The responders included 632. Data were analyzed by frequency, factor analysis, and AMOS. As the results, social benefit is major to influence on the relational commitment and relational continuance intention. Confidence benefit is major to influence on the relational continuance intention, while isn't major determinant to influence on the relational commitment. Special treatment benefit is major to influence on the relational commitment, while isn't major determinant to influence on the relational continuance intention. Social benefit is major to influence on the relational commitment in all of 4 service corporations. While confidence benefit isn't major determinant to influence on the relational commitment in all of 4 service corporations. Special treatment benefits is major to influence on the relational commitment in beauty parlor, dental clinic and hotel restaurant.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 토의

참고문헌

키워드

relational benefits relational commitment relational continuance intention department store beauty parlor dental clinic hotel restaurant