퍼지모형을 이용한 경주⋅안동 문화관광 성과 비교 연구

• 영문명: Comparative Study On the Cultural Tourism Outcomes of Gyeong-Ju⋅An-Dong Using Fuzzy Model
• 발행기관: 관광경영학회
• 저자명: 윤영일 조문식
• 간행물 정보: 『관광경영연구』제15권 제1호, 65~87쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

The convention industry, a very high economic value-added industry, is an environment-friendly field of the tourism industry and is recognized as having high potential for further gaining its importance in the future. This study analyzes and examines on the cultural tourism Outcomes of Gyeong-Ju⋅An-Dong. And discovering problem of system from evaluation, there is ultimate purpose though wish to contribute in development of cultural tourism of Gyeong-Ju⋅An-Dong. Therefore, the purpose of this study is as following. First, I wish to find key performance indicators to display cultural tourism of Gyeong-Ju⋅An-Dong in financial performance measurement and non-financial performance measurement. Second, decide key performance indicators' importance to use AHP method. Third, develop model that can estimate cultural tourism of Gyeong-Ju⋅An-Dong's competitive power through Fuzzy Set Theory. Fourth, do empirical analysis about cultural tourism of Gyeong-Ju⋅An-Dong through developed model.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Fuzzy Model BSC AHP(Analytic Hierarchy Process) Cultural Tourism