광주광역시 시티투어 활성화에 관한 연구

• 영문명: A study on promoting city tourism for Gwanju Metropolitan City: with focus on comparative analysis with Seoul City Tour
• 발행기관: 관광경영학회
• 저자명: 최동희
• 간행물 정보: 『관광경영연구』제20권 제6호, 477~496쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.11.30

영문 초록

The purpose of this study is to come up with ways to promote city tourism for Gwanju based on comparative analysis with Seoul City Tour. For this, surveys were conducted among those who have used Seoul City Tour and 204 survey sheets were collected for analysis. The survey has found that Seoul City Tour has a higher level of satisfaction than Gwanju City Tour in major city tour factors, including accessibility, information delivery, guide service, tour bus and souvenir. The study has also found that all city tour related factors have an effect on the level of satisfaction and the intent of recommendation and that souvenir has a significant effect on the intent of recommendation in Gwanju City Tour while accessibility, information delivery, guide service, and tour bus have a significant effect on the intent of recommendation in Seoul City Tour. Gwanju City Tour should seek ways to adopt the strengths of Seoul City Tour in a selective manner.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

City Tour Satisfaction Recommendation Intention Tourism