MICE 개최지 방문위험지각 세분화에 따른 방문전환행동, 만족도 및 충성도 차이연구

• 영문명: Differences of MICE Destination Switching behaviour, Satisfaction and Loyalty based on Segmented Groups of Perceived Visitation Risks
• 발행기관: 관광경영학회
• 저자명: 김은진 유현경 윤유식 오정미
• 간행물 정보: 『관광경영연구』제20권 제6호, 89~107쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.11.30

영문 초록

This study aims to segment perceived risks of MICE destination and to analyze if there are differences among segmented groups in terms of MICE destination switching behavior, visiting satisfaction and loyalty. MICE industry has been grown and expected to expand more in the future. In order to effectively attract and manage MICE industry, it is important to understand what risks affect MICE destination choices and decision. From the literature review, the measurement of perceived risks of MICE destination have been developed and measured from on-site survey. Factor and cluster analysis with perceived risks were conducted and showed five underlying dimensions of perceived risks(function, time consumption, physical and environmental, social and psychological, economical risk) and three different segmented groups(highly, moderate, low perceived risk group). MANOVA analysis showed that there were differences among segmented groups in terms of visiting satisfaction and loyalty.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

MICE Destination Perceived Risks Switching Behaviour Visiting Satisfaction Loyalty Cluster Analysis