항공사 웹사이트의 e-서비스품질이 e-브랜드 이미지와 행동의도에 미치는 영향

• 영문명: The influence of the Service Quality of the airline’s Website on e-Brand Image and Behavioral Intention
• 발행기관: 관광경영학회
• 저자명: 주신옥
• 간행물 정보: 『관광경영연구』제20권 제6호, 459~476쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.11.30

영문 초록

This research has analyzed the influences of e-service quality of airline's website on e-brand image and behavioral intentions. The study method was to conduct a online survey targeting the various tourist. The empirical survey was conducted between May 1 and May 13, 2016, and 253 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, a linear regression analysis and study model hypotheses. The study results showed that first, e-service quality was divided into Informative, Reliability, Reactive, Interactive and Usage simplicity according to the literature review. Analysis showed that e-service quality has effect on e-brand Image accordingly. Secondly, e-brand image has effects behavioral intentions. The findings has significant implications for airline the e-service quality and academic researchers. This research has several implications such as airline requires what kind of online strategies focused on in order to predict passenger's behavioral intentions.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

E-service Quality E-brand Image Customer’s Expectation Behavioral Intention