호텔관광서비스 전공 대학생의 고객지향성, 서비스내면행동이 진로준비행동에 미치는 영향

• 영문명: The Effects of Customer Orientation and Service Inside Behaviors on Career Preparation Behavior of the college students majoring Hotel, Tourism and Service
• 발행기관: 관광경영학회
• 저자명: 박인주
• 간행물 정보: 『관광경영연구』제22권 제1호, 433~449쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.01.31

영문 초록

This study aimed to examine empirically the impact of customer orientation and service inside behaviors on career preparation behavior of the college students majoring Hotel, Tourism and Service. To this end, we distributed 295 copies of questionnaires and used them for the analysis with the exception of inappropriate 14 copies, frequency analysis, reliability analysis, confirmatory factor analysis and multi-regression analysis were used. The results of this study is presented as follows: First, customer orientation had significant positive effect on the career preparation behavior. Secondly, service inside behaviors were found to have significant positive effect on the career preparation behavior, too. The findings of this research carried important implications for career education and person to person counselling for building customized career preparation plan. Among the factors of customer orientation, relationship to customers showed the significant ones with all factors of service inside behaviors on career preparation behavior.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Customer Orientation Service Inside Behavior Career Preparation Behavior The College Students Majoring Hotel, Tourism and Service