모바일 관광정보 서비스 플랫폼 특성이 경험가치, 모바일 구전의도에 미치는 영향

• 영문명: The effect of Characteristics of Mobile Tourism Information Service Platform on Experiential Value and Mobile Word-of-Mouth Intention
• 발행기관: 관광경영학회
• 저자명: 선진영 최호수 이재섭
• 간행물 정보: 『관광경영연구』제22권 제1호, 347~366쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.01.31

영문 초록

This study aims to prove the effect of characteristics of mobile information service platform confirming the relation between characteristics of mobile information and experiential value and by verifying its influence on mobile word-of-mouth intention. First, the characteristics of mobile tourism information service platform have been verified to have strong relationship with the tourist's experiential value. The three factors of the characteristics of mobile information, namely ubiquitous connectivity, context awareness and interactivity, significantly influence on all the factors of the tourist’s experiential value, namely practical value, hedonic value. Second, the experiential value has a directly positive effect on mobile word-of-mouth intention. The two factors of the experiential value, namely practical and hedonic value, statistically influence on the mobile word-of-mouth in detail. Third, the characteristics of mobile information service platform have positive influence on the mobile word-of-mouth. The three factors of the characteristics of mobile tourism information service platform have positive influence on the mobile word-of-mouth intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Mobile Tourism Information Service Platform Experiential Value Mobile Word-of-Mouth Intention Relationship