외식기업의 내부마케팅이 내부고객 태도에 미치는 영향

• 영문명: The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry
• 발행기관: 한국관광학회
• 저자명: 송효분 박석희
• 간행물 정보: 『관광학연구』제29권 제3호, 357~379쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

Exploring the cause and effect of the satisfaction on internal customers, this study is to investigate the internal marketing factors influencing on the attitude of internal customers. The results revealed that the internal marketing factors, i. e. the internal communication, education/training, and the reward system showed the positive influences on the internal support satisfaction. Specially, the internal communication was found exerting the most absolute effect on forming the attitude of internal customers. The internal communication and education/training as internal marketing factors showed the strong positive influences on the job satisfaction. Meanwhile, the internal support satisfaction and job satisfaction had the positive and direct effects on the customer orientation.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계 및 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

내부마케팅 내부지원만족 직무만족 고객지향성