관광축제 서비스품질, 즐거움과 각성 및 방문객 만족에 관한 인과관계 연구

• 영문명: A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event
• 발행기관: 한국관광학회
• 저자명: 홍경완 김현철
• 간행물 정보: 『관광학연구』제29권 제3호, 125~144쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

With the case study of Bull-Fighting festival at CheongDo, Korea, authors examine relationships between service quality, visitors’ pleasure, arousal and satisfaction. Gathering study data through face-to-face interview, the paper tries to estimate the structural equations based on the proposed hypotheses. Authors suggest that there are significant and positive relationship between service quality, pleasure, arousal and satisfaction. A statistically significant and positive relationship between service quality, pleasure and arousal suggests that when the service quality increases, the level of pleasure and arousal also increases and at the same time the level of pleasure and arousal increased the level of visitor’s satisfaction

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 가설 및 연구 방법

Ⅳ. 연구방법 및 실증분석

Ⅴ. 결론

참고문헌

키워드

서비스 품질 감정 즐거움 각성 만족도 관광축제