전시관람 서비스품질의 중요도-실행도 불일치가 전시관람행동에 미치는 영향

• 영문명: Visitors’ Behavior on Exhibition: A Disconfirmation of Importance Perspective
• 발행기관: 한국관광학회
• 저자명: 이희찬 한진영
• 간행물 정보: 『관광학연구』제29권 제3호, 165~184쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

Using the analysis of gap between pre-implementation importances and their perceived performances. This paper examines the effect of recognizing service qualities on exhibition visitors’ behavior. Disconfirmation theory is utilized as the theoretical basis to find how gap’s size and direction affect exhibition attendees’ satisfaction and behavior. Using gaps as independent variables, the ordered probit models are applied to data from visitors who participate in the show held at COEX. The analysis suggests that an informant factor is the most important one among others. A facility factor also found influencing significantly on visitors’ behavior.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 자료 및 모형추정 결과

Ⅳ. 결론 및 시사점

참고문헌

키워드

중요도-실행도 불일치 서열프로빗모형 전시서비스품질 관람행동