TV 드라마가 관광목적지 이미지 형성에 미치는 영향

• 영문명: The Effects of Affective Responses and Attitude toward TV Film on Destination Image Formation
• 발행기관: 한국관광학회
• 저자명: 권유홍
• 간행물 정보: 『관광학연구』제28권 제4호, 335~356쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This study investigated the role of affective responses toward TV drama series in explaining the images of film locations as tourist destinations. Specifically, it proposed an approach that examined the relationships among affective reactions to TV film, attitude toward film, and destination images (cognitive, affective, and overall images). Affective responses consist of two independent dimensions, i.e. pleasure and arousal. An empirical test using structural equation modeling demonstrated a chain of effects from pleasure generated by TV film, through cognitive images, to the overall image of the screened locations. It revealed that affects generated by TV film had direct effects on the cognitive evaluation of the featured locations.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설과 연구모형

Ⅳ. 연구방법

Ⅴ. 연구결과

Ⅵ. 결론

참고문헌

키워드

TV드라마 감정반응 드라마태도 관광목적지 이미지 이미지 형성과정