혁신기술 수용모델(TAM)을 이용한 관광전자상거래 소비자의 행동고찰

• 영문명: An Investigation on Consumer Tourism and Electronic Commerce through the Technology Acceptance Model: With Emphasis on Online Travel
• 발행기관: 한국관광학회
• 저자명: 김정만 임성택
• 간행물 정보: 『관광학연구』제28권 제4호, 27~46쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This study investigated the tourism-related electronic commerce behavior of consumers. With the rapid growth of electronic commerce, especially in online travel, studies on this topic would be very important. Yet the studies on this topic are very limited. This study, in recognizing electronic commerce as an innovation, showed how consumers’ channel satisfaction and preferences were noted by applying the technology acceptance model and security. The results of the survey on 220 consumers revealed that perceived usefulness and perceived ease of use and security had a positive impact on consumers’ channel satisfaction and preference. Lastly, applications and related limitations were discussed.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 연구가설

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

혁신기술 수용모델(TAM) 온라인 여행 전자상거래 채널만족 채널선호