패밀리 레스토랑 웹사이트 유용성 평가 차원 도출

• 영문명: Identifying Family Restaurant Website Usability Dimensions
• 발행기관: 한국관광학회
• 저자명: 남궁영 양일선 신서영
• 간행물 정보: 『관광학연구』제28권 제4호, 47~65쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

In line with Internet innovation, there has been a corresponding influx of web-based marketing in hospitality industries. The intense competition in the family restaurant industry requires an assessment of customer-perceived website functionality to attract customers. This study was conducted to explore the benefits of a family restaurant website. A total of 191 family restaurant customers participated in this quantitative survey. They were asked to evaluate the importance and performance of 35 family restaurant websites in terms of usability evaluation components. Identified factors, in the order of customer rankings, were promotion information, technical function, organized structure, menu information, communication, information relevancy, aesthetic design, customization, easy navigation, firm-related information, and additional services.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론

참고문헌

키워드

웹사이트 유용성 패밀리 레스토랑 인터넷 마케팅