컨벤션참가자의 서비스품질 지각이 행동의도에 미치는 영향

• 영문명: The Influence of Convention Service Quality on Attendees’ Behavior
• 발행기관: 한국관광학회
• 저자명: 이혜련 김정만
• 간행물 정보: 『관광학연구』제27권 제1호, 181~199쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

This paper explores the relationship between convention attendees’ perception of service quality and their behavioral adjustment. Data were gethered from the self-administered questionnaires of 150 overseas attendees in the four international conventions held in Seoul. The 43 items for measuring convention service quality were developed and grouped into six dimensions. The major findings were that conference programs and physical environments were the most important factors in influencing attendees’ intention to repurchase and to recommend the occasion to others. Authors hope that the results of this study help future convention destination and host organizations in improving service quality considerations enhancing the customer loyalty.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

컨벤션참가자 서비스품질 행동의도 고객충성도