관광이미지 형성에 관한 연구

• 영문명: Toward a Dynamic Model of Destination Image Formation: Examination of the Role of Expectation and Direct Experience on Image Formation
• 발행기관: 한국관광학회
• 저자명: 이인재 조광익
• 간행물 정보: 『관광학연구』제27권 제1호, 45~62쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

This study is to develop and test a model of destination image formation. Data for the study came from a self-administered questionnaire survey of Korean outbound package tourists. Corresponding to travel experience phases advocated by Clawson and Knetsch(1966), authors collected the data at three different points, i.e. en route by airplane to destinations, during the on-site phase of the trip, and during return flight. Results indicated that the model variables were dynamic constructs. Model variables showed significant mean difference across measurements. Further, they found that the large variation in images decreases as the travel experience phases proceed. Finally, the relative influence of the same determinant factors varied depending on the travel phases of the trip. In particular, the influence of expectation was founded increasing as the travel experience proceeds.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 관광이미지 형성에 관한 이론적 고찰 및 선행연구 검토

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광이미지 직접적 경험 기대 주관적 불일치 인지된 수행력