컨벤션기획사와 호텔기업간 파트너쉽 결정요인과 성과와의 관계

• 영문명: Partnership Between Professional Convention Organizers and Hotel Companies: Decision Factors and the Outcome
• 발행기관: 한국관광학회
• 저자명: 홍성화
• 간행물 정보: 『관광학연구』제27권 제1호, 163~179쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

Collaboration with convention organizers is important for successful hotel industry as it helps hotels improve opportunities for revenue creation. Recent research deal with convention industry, however, tends to neglect partnership-related studies. The purpose of this study is to observe decision factors and the outcome of partnership between professional convention organizers and hotel companies. Examining decision factors of partnership, author surveyed both concerned, hotels and professional convention organizers. The result confirms that bilateral partnerships are valuable means to survive the competitive business environment nowadays.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

컨벤션산업 컨벤션기획사 파트너쉽 결정요인 관광파트너쉽