환경친화적인 호텔마케팅 전략개발을 위한 고객인식

• 영문명: Customer’s Perceptions for the Development of Eco-friendly Hotel Marketing Strategies: The Case of Deluxe Hotels in Korea
• 발행기관: 한국관광학회
• 저자명: 이준혁
• 간행물 정보: 『관광학연구』제27권 제1호, 141~162쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

The impact of eco-friendly service factors of hotel to overall customers’ satisfaction, willingness of repeat visit and positive word-of-mouth is examined. Author analyzed the differences between control group a and b, while identifying the differences among eco-friendly service factors of hotel according to demographic and purchase behavior characteristics. Writer’s suggestions are: ① For eco-friendly customers’ satisfaction, willingness of repeat visit and positive word-of-mouth, enhancing of energy saving system(rooms), reuse programs(food & beverage)should be conducted. ② Informative, positive and progressive eco-friendly hotel services’ training programs should be identified. ③ Eco-friendly training and environmental improvement for Koreans and Japanese should be continued. ④ Over forties, repeat guests, independently owned businessmen, professionals were more satisfied than those who are not in each case.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구의 이론적 고찰

Ⅲ. 실증조사 및 시사점

Ⅳ. 결론

참고문헌

키워드

환경친화적인 호텔서비스 요인 환경교육 고객만족