지각된 환경단서가 방문객 만족과 충성도에 미치는 영향

• 영문명: The Impact of Perceived Festival Environmental Cues on Visitor’s Satisfaction and Loyalty: The Case of Suanbo Spa Festival
• 발행기관: 한국관광학회
• 저자명: 이용기 이덕우 이충기
• 간행물 정보: 『관광학연구』제27권 제1호, 85~104쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

This study examines the impact of the perceived festival environmental cues on visitor’s satisfaction and visitor’s loyalty in the Spa Festival of Suanbo, a famous hot spring resort at Chung Cheong Province. With person-to-person survey of visitors attending the Spa festival, a structural equation model was developed to examine the impact of the festival environmental cues on visitor’s satisfaction and loyalty. Authors found that the greater the degree of accessibility and awareness of community culture, the greater the visitors satisfaction was. Also, the greater the degree of process/content of festival, the greater was the visitors satisfaction. The findings imply that the accessibility/awareness of community culture and process/content of festival had indirect effect on visitor’s loyalty positively.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 연구가설

Ⅲ. 실증조사의 준비

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

지역축제 지각된 환경단서 방문객만족 방문객충성도