관광객 식생활 라이프스타일이 지역음식 이미지 및 만족에 미치는 영향

• 영문명: The Effects of the Food-Related Lifestyle of Tourists on the Local Food Image and Satisfaction: Focused on Suncheon
• 발행기관: 관광경영학회
• 저자명: 손다경 김수인
• 간행물 정보: 『관광경영연구』제24권 제2호, 363~389쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

This study’s purpose is to find out the image of local food and its effect on the satisfaction of the food according to the food life style for tourists visiting Suncheon. For this purpose of the study, 316 questionnaires were collected from tourists visiting Suncheon City and used for statistical analysis. The sub-factors of dietary life style were divided into health, palate, trend, and experience. In addition, the sub-factors of local food image were divided into aromatic, aesthetic and health discrimination. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The study’s results were as follows. First, the dietary lifestyle of tourists visiting Suncheon City was found to have a partial influence on the image of local food. Second, the local food image of Suncheon City was found to have positive effect on the satisfaction of all four lower factors. Third, all four sub-factors of the diet lifestyle of tourists visiting Suncheon City were found to have a positive influence on satisfaction. The implications of this study are as follows. Theoretically, we studied tourism and lifestyle that had been studied so far, eating life style of foreign tourists, and food life style of domestic tourists, unlike studies of food life style that were limited to HMR. From a business perspective, the restaurant's physical environment, the restaurant's multi-space items, and local food brand identity are provided through a custom food tour course.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Suncheon Dietary Life Styles Local Food Image Satisfaction