크루즈관광의 관광제약과 관광동기, 태도, 구매의도의 관계 연구

• 영문명: A Study on the Relationship between Tourism Constraints of Cruise Tourism, Tourism Motivation, Attitudes, and Purchase Intention: Focusing on the Age Range from 20’s and 30’s
• 발행기관: 관광경영학회
• 저자명: 노은정
• 간행물 정보: 『관광경영연구』제24권 제2호, 251~271쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

There is a growing number of cruise tourists among young people around the world, but this is not the case in Korea. This study aims to find out why cruise tourism is not active through the relationship between the factor that constrain Koreans’ participation in cruise tours and tourism motivation, and present practical implications for the sustainable development of the cruise industry. To achieve the purpose of the study, 224 surveys were conducted on young people in their 20s and 30s living in Busan, and the 223 data were used in data analysis. The key findings are as follow: First, tourism constraints of cruise tourism had a partial impact on tourism motivation. To be specific, intrapersonal constrains influenced on the intrinsic motivations, and interpersonal constraints influenced on the extrinsic motivations. Also, intrapersonal factor had more strong significant impact to reduce intrinsic motivation than interpersonal factor. Second, intrinsic motivations have impacts on tourism attitudes and purchase intention of cruise tourism products. External motivation had no significant impact on tourism attitude and purchase intention. Third, tourism attitudes had a impact on purchase intention of cruise tourism products. Theoretical and practical implications are included.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Cruise Tourism Tourism Constraints Tourism Motivation Tourist Attitudes Purchase Intention