한식 디저트 카페 선택속성이 서비스 가치와 고객만족에 미치는 영향

• 영문명: Study on The Effects of Korean dessert cafe Selection Attributes on Service Value and Customer Satisfaction
• 발행기관: 관광경영학회
• 저자명: 주서현 고미애 김휘림
• 간행물 정보: 『관광경영연구』제25권 제3호, 543~565쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.05.31

영문 초록

This study aims to analyze the effect of the selection attribute of Korean dessert cafes on service value and customer satisfaction from a consumer's point of view. In particular, since there has been no study that specifically analyzed the relationship between the customer's choice of Korean dessert cafes and the service value, the conduct of this study is considered to be of research value. Since each Korean dessert cafe has different characteristics, the selection attribute may also appear differently. When consumers choose a Korean dessert cafe, the selection attribute can affect the service value, and if the service value and satisfaction increase, the probability of revisiting will increase. Therefore, by grasping the detailed factors of Korean dessert cafes, it is intended to improve the satisfaction of consumers and to devise a plan to attract loyal customers by increasing the revisit rate. In addition, it was intended to be used as a basis for presenting basic data and practical development plans that can be utilized for reinforcement of the optional attributes that can increase service value and customer satisfaction. The summary of the results of this study is as follows. First, hypothesis 1, among the sub-factors constituting the selection attribute of Korean dessert cafe, quality, convenience, and atmosphere were found to have a significant positive(+) impact on service value in the order of quality, and it was found that service and price had no effect on service value. Second, hypothesis 2 service value was found to have a significant positive(+) effect on customer satisfaction. Third, among the sub-factors constituting the selection attribute of Korean dessert cafes, quality, convenience, and atmosphere were found to have a significant positive(+) effect on customer satisfaction, on the other hand, it was found that service and price had no effect on customer satisfaction.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Korean Dessert Cafe Selection Attributes Service Value Customer Satisfaction