외식업체 선택속성이 행동의도에 미치는 영향

• 영문명: The effect of restaurant selection attributes on behavioral intention: Mediating effect of Instagram characteristics
• 발행기관: 관광경영학회
• 저자명: 이상아 김경자 박병구
• 간행물 정보: 『관광경영연구』제25권 제4호, 367~389쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.07.31

영문 초록

This study aims to identify the desire of consumers to select restaurants using Instagram, which has recently become common as an information retrieval tool, to understand the influence of restaurant selection attributes and behavior. This research analysis was conducted on consumers who had selected restaurants using Instagram and based on 315 copies of questionnaire data. Studies have shown that, first, prices and food, interior design, and services influence behavioral intentions. Second, interiors and services have been shown to affect Instagram characteristics. Third, Instagram characteristics have been shown to affect behavioral intentions. Fourth, Instagram features have a partial effect on interior design and behavioral intentions, and a full effect on service and behavioral intentions. Finally, the significance of this paper is the lack of research on restaurant selection attributes centered on Instagram, which means that the scope of the study has been expanded by comprehensively analyzing the restaurant selection attributes and behaviors. Nevertheless, there is a limit to the sample. There will be differences depending on the age of using Instagram, and future studies will need to present marketing measures through differentiation by age group through research through allocation samples by age.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Selection Attributes Restaurant Selection Attributes Instagram Behavior