항공 셀프서비스 특성, 계획행동이론, 행동의도 간의 영향 관계

• 영문명: A Study on the Aeronautical Self-Service Characteristics, Planning Behavior Theory and Behavioral Intention
• 발행기관: 관광경영학회
• 저자명: 윤규미 윤여산
• 간행물 정보: 『관광경영연구』제25권 제4호, 157~181쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.07.31

영문 초록

The purpose of this work was to present a model of how aerial self-service characteristics affect user behavior and to clarify the relationship between these factors. The time range of the study was set for the base year in 2021. The target range was ordinary adults aged 20 or older who had experience using self-service devices while touring abroad within the past three years. The survey method was conducted using a mobile, self-inputting questionnaire method through a survey company. A total of 214 copies were distributed and recovered, and a total of 189 copies were used for empirical analysis, except for 25 questionnaires with low response rates or biased responses. Empirical analysis was analyzed using the SPSSWIN Ver 22.0 statistical package program after questioners were collected. A total of six hypotheses have been established to achieve the objective of this study. The hypothesis test confirmed that six out of six hypotheses were adopted or partially adopted, and the relevance of aviation self-service characteristics to the effect on users' behavioral intentions was verified. In this study, the time range was set to three years in consideration of Covid-19, but there may be time gaps that can cause distortion of memory, so future studies need to re-scope the time range to derive the results.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Self-Service Planning Behavior Theory Attitude Subjective Norms Perceived Control