키오스크 특성과 만족도, 추천의도, 지속사용의도에 관한 연구

• 영문명: A Study on Kiosk Characteristics, Satisfaction, Recommendation Intention, and Continuous Use Intention: Focusing on Fast Food Restaurants
• 발행기관: 관광경영학회
• 저자명: 이윤범 남장현
• 간행물 정보: 『관광경영연구』제25권 제4호, 243~258쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.07.31

영문 초록

Kiosk’s position in the distribution industry is becoming more and more critical in recent years and expected to become universal not only for large-scale catering franchise but also for small business owners. It also predicted that consumer will become familiar with using the kiosk and will prefer the kiosk over going to a salesperson. Today, kiosks are becoming more and more critical in modern society, but the reality is that there is still insufficient empirical research on kiosks. Therefore, this research investigated influence relationship among kiosk characteristics, satisfaction, continuous use intention and recommendation intention. The research resulted in several significant findings. First, playfulness, information quality, and navigability of kiosk characteristics have a positive effect on satisfaction. Second, satisfaction has a positive effect on continuous use intention and recommendation intention. This research expected to provide useful suggestions on how to use the kiosk in ways to continuously and systematically attract and secure customers for various food service.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Kiosk Characteristics Satisfaction Continuous Use Intention Recommendation Intention Fast Food Restaurants