축제 이해관계자가 인식하는 축제성과가 지역애착도, 축제개발지지 및 협력의사에 미치는 영향

• 영문명: The Effect of Festival Performance Perceived by Festival Stakeholder on Regional Attachment, Festival Development Support, and Cooperative Intention: Focusing on Pungmul Practitioners, who are the Key Stakeholder of the Bupyeong Pungmul Festival
• 발행기관: 관광경영학회
• 저자명: 방승환
• 간행물 정보: 『관광경영연구』제25권 제4호, 63~92쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.07.31

영문 초록

The purpose of this study is to verify the effect of the festival performance perceived by the key stakeholder of the 'Bupyeong Pungmul Festival' on the regional attachment, development support, and cooperative intention. The driving force for the continuity of the Bupyeong Pungmul Festival despite difficult conditions such as COVID-19 is the support of the Bupyeong-gu Pungmul workers. For this reason, pungmul practitioners, who are key stakeholders in the Bupyeong Pung Festival, were investigated. For the analysis, the SUR model was performed with festival performance as an independent variable and regional attachment, development support, and cooperative intention as dependent variable. This study is meaningful in that it discovered the meaning of the Bupyeong Pungmul Festival as a traditional cultural festival, not from a quantitative point of view such as the number of participants or economic effects. For the sustainability of the festival, local residents should be able to take pride in the traditional culture and customs of the Bupyeong region. something to do. In this respect, it will help to strengthen the competitiveness of local cultural festivals along with the qualitative growth of festivals based on the understanding of future festival stakeholders.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Bupyeon Pungmul Festival Stakeholder Festival Performance Regional Attachment Festival Development Support Cooperative Intention