관광지 선택속성이 관광지이미지와 재방문의도에 미치는 영향

• 영문명: A Study on the Influence of Tourist Destination Selection Attributes on Tourist Destination Image and Revisit Intention: Focused on Foreign Student
• 발행기관: 관광경영학회
• 저자명: 송아남 송광인
• 간행물 정보: 『관광경영연구』제25권 제4호, 117~135쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.07.31

영문 초록

Along with economic growth, people are paying more attention to improving the quality of life as national income increases and leisure time becomes more important. In order to build a positive tourism image of Korean tourism for foreign students, increase satisfaction with Korean tourism, and maximize the attraction of foreign students, in this study, foreign students find out what the purpose of tourism is when they choose to visit Korea, The purpose of this is to select a tourist destination based on what criteria when visiting, and to clarify the image and revisit intention of the tourist destination after the tour. In order to achieve the purpose of the study, a research hypothesis was established and a questionnaire survey was conducted for foreign student tourists who had visited tourist destinations in Korea from March 20 to May 28, 2021. The study results can be summarized as follows. First, except for the safety and convenience factor among the tourist destination selection attributes, three factors of facility, service, and hospitality were found to have a significant effect on the tourist image and revisit intention. Second, 4 factors of experience quality, attractiveness, environment, and accessibility according to the tourist destination image had a significant effect on the intention to revisit. Based on these important findings, the policy implications, limitations, and future directions of the study were also discussed.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석 결과

Ⅴ. 결 론

참고문헌

키워드

Foreign Students Destination Selection Image Revisit Intention