커피전문점 CEO의 심리적 특성이 직업만족 및 직업추천의도에 미치는 영향에 관한 연구

• 영문명: The Psychological Characteristics of Specialty Coffee Shop Owners, Job Satisfaction and their Career Recommendation
• 발행기관: 한국관광학회
• 저자명: 김경애 함성필 이지은
• 간행물 정보: 『관광학연구』제37권 제3호, 189~210쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

In the recent years, the golden age of the specialty coffee shops seems to be over and has come to a heated competition in Korea. The specialty coffee shop owners have to deal with the extremely competitive environment, where the competitors are as many as 10 or more coffee shops within a radius of 100-200 meters. The purpose of this study is to find out the relations among the psychological characteristics of specialty coffee shop owners, the job satisfactions and their career recommendations. Here we focused on the hypotheses that the characteristics of the ownerships-dedication, initiation, goal-oriented, positivity, risk-taking propensity- could have effects on the emotional and/or the financial satisfactions of the specialty coffee shop owners and these satisfactions could have some extent influence on the degree of career recommendation to those potential coffee shop owners. From the results of empirical research, the theoretical and practical implications could be found by suggesting more successful characteristics of small business owners in the coffee or food industry. The result could also be applied to improve the business performance of those who are already in the business.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 실증분석

V. 결론

참고문헌

키워드

커피전문점 직업만족 직업추천의도 Specialty coffee shop Job satisfaction Career recommendation