외식소비자와 경영자의 기업의 사회적 책임 활동에 대한 기대 및 효과 인식 차이

• 영문명: The Differences in the Expectations and Consequences in terms of Corporate Social Responsibility Activities between Restaurant Customers and Owners
• 발행기관: 한국관광학회
• 저자명: 김영자 김동진
• 간행물 정보: 『관광학연구』제37권 제3호, 125~147쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

This study aims to investigate differences in perceptions about food service company’s corporate social responsibility (CSR) activities, expected types of those activities, and consequences of them between customers and owners. Self-administered questionnaires combined with a quota sampling technique were employed for the data collection. The results revealed that both consumers’ and owners’ expectations and consequences for restaurants’ CSR activities varied in terms of the restaurant type. Furthermore, the results of multivariate analysis of variance showed that there were interaction effects between the group (i.e., customers and owners) and the restaurant types (i.e., Korean, Westerm-style casual dining, and Western-style fast food restaurants) in the expectation and consequences of restaurant companies’ social responsibility activities. The findings of the study may provide a food service company with a direction on how to choose cost-effective social responsibility activities among various types of activities.

목차

I. 서론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

기업의 사회적 책임 활동 CSR 기대 유형 CSR 효과 Corporate social resposibility: CSR Type of CSR expectation Effect of CSR