외식 소셜커머스의 서비스편의성과 지각된 가치가 서비스 만족에 미치는 영향

• 영문명: Effects of Service Convenience and Perceived Value on Satisfaction with Eating out in Social Commerce Service
• 발행기관: 한국관광학회
• 저자명: 김영국 정진영
• 간행물 정보: 『관광학연구』제37권 제3호, 83~102쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

The purpose of this study is to examine the relationship between service convenience, perceived value, and satisfaction in social commerce service for eating out. It was hypothesized that the service convenience has a significant effect on perceived value, which in turn affects satisfaction with social commerce services. Based on literature review, the service convenience includes five dimensions such as decision convenience, transaction convenience, access convenience, benefit convenience, and post-benefit convenience; perceived value has two dimensions of economic value and psychological value. In this survey, 355 valid survey responses were used to test the hypothesized structural model, and also validity and reliability were ensured. The results showed that although the hypothesized model was obtained with a good model fit, some relationships between service convenience (i.e., transaction, access, and benefit) and perceived value (i.e., economic value and psychological value) are found to be not significant. Limitations and future research directions of the study were also discussed.

목차

I. 서론

II. 선행연구 고찰

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

소셜 커머스 서비스 편의성 지각된 가치 고객 만족 Social commerce Service convenience Perceived value Customer satisfaction