게임형 스마트 폰 관광어플리케이션을 활용한 U-관광서비스의 체험성, 만족 및 태도변화의 관계

• 영문명: Identifying the Relationships among Visitors‘ U-tourism Service Experiences on Site, Satisfaction, and Attitude Change of the Smart Phone Application, U-SEUM, at the Suwon Hwaseong Museum
• 발행기관: 한국관광학회
• 저자명: 엄서호 윤자연 김재원
• 간행물 정보: 『관광학연구』제36권 제9호, 295~313쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.11.30

영문 초록

With the availability of technology, heritage sites, such as museums, have been increasing developing smart phone applications as a tool to provide more enjoyable and educational experiences for visitors. The Suwon Hwaseong museum, located at the UNESCO world heritage site, recently introduced the U-SEUM service – an Android smart-phone application which functions with a Location Based System (LBS). To assess its impact, a total of 221 valid reponses were collected to measure visitor experiences to identify the relationships amongst visitation variables including on-site experience, satisfaction and changed attitudes toward the U-SEUM. Five dimensions of the U-SEUM experience were extracted by through exploratory factor analysis. Path analysis with AMOS package showed that fun and education were significant antecedents to satisfaction of the U-SEUM while fun and novelty as well as satisfaction were significant antecedents to changed attitudes toward the U-SEUM. Togetherness was not significant to either satisfaction or changed attitude while fun was significant to both satisfaction and changed attitude toward U-SEUM. The experiential dimensions of the U-SEUM need to refined and confirmed by further research, involving the applicability of smart phone applications in heritage tourism.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

박물관 U-관광서비스 스마트 폰 어플리케이션 체험 재미 Museum Ubiquitous tourism service Smart phone application On-site experience Fun