외래관광객의 한옥 방문동기와 만족도 및 행동의도에 관한 연구

• 영문명: A Study on Motivation, Satisfaction, and Behavioral Intention for Foreign Visitors to Hanok: Comparison of Motivation between Asian and Western Visitors
• 발행기관: 한국관광학회
• 저자명: 이대은 이충기
• 간행물 정보: 『관광학연구』제36권 제9호, 93~115쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.11.30

영문 초록

Korean Traditional Houses (Hanok) provide unique heritage experience for visitors in South Korea. In light of the increasing popularity of Hanok’s, this study aims to further identify foreign tourists’ motivation for Hanok experiences, to examine any significant differences in motivation between Asian and Western visitors, and to investigate the relationships between motivation, satisfaction, and behavioral intention. To this end, an online survey was conducted to foreign visitors who stayed at T-Guest house in Bukchon, Seoul. Factor analysis delineated six dimensions of Hanok motivations from 24 items of motives: Cultural exploration, Escape, Socialization, Family togetherness, Hanok experience, and Novelty. The results of t-test indicate that there was a significant difference in motivation between Asian and Western visitors. The results of regression analysis reveal that the motivation factors of Cultural exploration, Socialization, Hanok experience and Novelty had a significant effect on visitors’ satisfaction and behavioral intention. Furthermore, Z-test shows that the coefficient of Hanok experience was significantly different between Asian and Western visitors.

목차

I. 서론

II. 이론 및 선행연구 검토

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

한옥체험 방문동기 외래관광객 문화관광 Hanok experience Visit motivation Foreign tourist Cultural tourism