놀이성에 따른 일탈적 관광행동의 차이분석

• 영문명: A Difference Analysis of Tourist Deviant Behaviour by Playfulness
• 발행기관: 한국관광학회
• 저자명: 이훈 최일선
• 간행물 정보: 『관광학연구』제36권 제9호, 241~260쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.11.30

영문 초록

This study examined the phenomenon of deviant tourist behavior. This tourist behaviour is seen as being deeply related to tourists’ inherent propensity which is highly dependent on playfulness. In order to understand tourist behavior, the relationship between playfulness, deviant tourist behaviour and tourist satisfaction were analysed from a total of 1148 survey responses collected from an online survey. The results showed higher playfulness of tourist influences on more deviant tourist behaviour. Otherwise stated, deviant tourist behavior is a desire for hedonic value; one such is playfulness as an approach of hedonic value. Thus, human beings' playfulness influences on their behaviour in tourist destinations. Moreover, there were relationships between deviant tourist behaviour and tourist satisfaction. Specifically, there was a negative causal relationship between social deviant behaviour and satisfaction. As it could be stated, tourists whom indicated social deviant experiences at tourist destinations, they could experience greater legal and social risks which could reduce their satisfaction. However, in the case of internal deviant tourist behavior, there were positive causal relationship with satisfaction. The result of analysis further showed that more commitment in the tourism, the tourist satisfaction was more increased.

목차

I. 서론

II. 문헌 연구

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

놀이성 일탈행동 관광만족도 일탈적 관광행동 놀이성 측정척도 Playfulness Deviant behaviour Tourist satisfaction Deviant tourist behaviour Measurement scales of playfulness