방한 외래관광객의 유산관광행동 어권별 비교분석

• 영문명: The Comparative Analysis of Inbound Heritage Tourist’s Language-specific Behavior: Focused on Royal Palace
• 발행기관: 한국관광학회
• 저자명: 김지선
• 간행물 정보: 『관광학연구』제36권 제5호, 243~262쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purpose of this study is to analyze foreign tourists’ behavior and their characteristics of language-specific profiles who visited the Gyoengbok, Changduk, and Duksu Palace. The result of the analysis shows that English speakers belong to high income level and educated professionals, also they travel by individuals for intellectual needs. Moreover, they explore a lot of information and many are interested in the architectural style of the palace. In the case of Japanese speakers, many of them are employed as business and office workers or housewives with no children and travel by FIT packages. Furthermore, this group is interested in the palace food and people. After visiting the palace, they prefer shopping or theatre. In the case of Chinese speakers, many of visitors are in their early 20s females traveling with friends. This type of travelers makes independent bookings and is interested in hidden stories of the palace and its landscaping. In particular, the improvement of communication and explanation are asked. The results of the study appeared in the languagespecific characteristics and profile of tourist behaviour with implications for providing difference service.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

외래관광객 프로파일 어권별 관광행동 고궁관광 유산관광 Profile of Inbound Tourist Tourist‘s language-specific behavior Royal palace Heritage tourism