플로우(Flow)이론을 적용한 테마파크 방문객 만족도 평가 연구

• 영문명: A Study on Theme Park Visitor Satisfaction Using Flow Theory: Focused on Visitors of the Maze Park
• 발행기관: 한국관광학회
• 저자명: 김영남 오상훈 서용건
• 간행물 정보: 『관광학연구』제36권 제5호, 135~155쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purpose of this study is to examine the effect of Flow dynamics on visitor satisfaction at theme parks. Flow Theory, first introduced by professor Csikszentmihalyi in 1977 has been used widely in the field of Psychology. Albeit its more recent use in Sociology and Leisure Studies, there remains limited Flow Theory research specific to visitor experiences at tourist sites. A total of 302 interviews at Jeju Island's Kimnyong? Maze Park were used for analysis. The results indicate the following: Firstly, that self-efficacy, physical evidence, and arousal have a significant and positive effect on visitor playfulness; Secondly, physical evidence, arousal, challenge, and involvement have a positive influence on user attention; and that self-efficacy, arousal, and chanllenge present a significant effect on time distortion; and Lastly, playfulness, attention, and time distortion positively infleunce customers' satisfaction. Limitations of the research, conclusions and suggestions are enclosed.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

플로우 만족 테마파크 미로공원 Flow Satisfaction Theme Park Maze park