상해엑스포 방문동기․만족도․태도 간 구조관계 분석

• 영문명: Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models
• 발행기관: 한국관광학회
• 저자명: 李忠基 尹設玟 朴昌奎
• 간행물 정보: 『관광학연구』제35권 제8호, 323~343쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.10.31

영문 초록

This study examined the relationships between visitor's motivation, satisfaction, and attitude at the EXPO 2010 Shanghai, China. Particularly, this study empirically tested the goodness of fit of two theoretical models of the relationship: Model 1- Motivation-Attitude-Satisfaction, Model 2- Motivation-Satisfaction-Attitude. To this end, an onsite survey was conducted to 336 Korean tourists who visited the Shanghai EXPO. The results of the empirical test on the Model 1 indicated that motivation had a positive effect on attitude, and which, in turn, influenced satisfaction. The results of Model 2 test also showed that motivation had a positive effect on satisfaction, and which, in turn, influenced attitude. The findings implied that both models performed well, but model 2 was better than Model 1 in terms of the statistical point of view. The findings suggest that attitude and satisfaction can reciprocally influence each other in the area of mega-event.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

엑스포 방문동기 만족도 태도 Expo Motivation Satisfaction Attitude